![]() ![]() ![]() Meanwhile, a new marketing campaign is not meant for just weather geeks, but for those who long for the days of ’80s sitcoms, produced by Weather Channel’s in-house promo team: ![]() the same period last year, which included heavy coverage of the Polar Vortex. Year-to-date the show is up +3 percent in the A25-54 demo, vs. We wanted to feed their appetite and create a show just for them,” he said.Īnd viewers are noticing. “These are people who clearly love weather as much as we do. “Weather Underground has cultivated a loyal and passionate community, including more than 120,000 people who have their own personal weather stations,” said WU co-host and Weather Channel meteorologist Mike Bettes. The bare bones studio and no-nonsense delivery of the two-hour program was meant to calm their worst fears. When the Weather Channel acquired its one-time rival in 2012, Weather Underground’s devoted fans took pitchforks to social media fearing that the celebrity-driven, reality-show focused Weather Channel would mess with the data-driven formula that had made Weather Underground a place for true weather geeks. Unlike most of the Weather Channel’s programs, Weather Underground, which debuted in August, forgoes a gleaming studio and computer graphics for a bar-like setting and chalkboards. Starting tonight the Weather Channel is giving a second run to its 2-hour evening show Weather Underground, with a re-air from 10 p.m. ![]()
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